Showcasing brands and emotions
While online e-commerce continues to grow from year to year, stationary retail must prove its attractiveness. One challenge is that user requirements are constantly changing, especially as a result of digitalisation: in retail, online and offline concepts are merging and constantly challenging us to find new answers.
What are the strengths of stationary commerce in the digital age?
Experience, Food and Community
A retail environment must distinguish itself from others, stand out through quality experiences and become the region's centre of attraction - a meeting place in the analogue world, but also a point of contact to the digital world. Shopping today revolves around three main themes: the overall shopping experience, attractive food ranges and the integration into the neighbourhood and the city.
Stationary trade benefits from all the qualities of physical space. The best interior design makes shopping a sensual experience. Sensory qualities can be most effectively reflected in a physical space. Another strength of the retail trade is the provision of advice and service, in which the right atmosphere plays a special role.
From or to and: Buying online and collecting offline or ordering instore and having the goods delivered - these are not contradictions, but established systems. This creates a seamless shopping experience across all media. Apps and online platforms create digital communities and support analogue retail and shopping experiences.
Retail dining is undergoing radical change: fast-food courts are being transformed into high-quality lifestyle restaurants. Together with our clients, we develop distinctive individual areas for contemporary gastronomy. This is how we create food and shopping environments of outstanding quality.
We help our clients to highlight the special qualities of their products and services and place the consumer at the centre. With our retail concepts, we provide support in building and strengthening brands, e.g. through flagship and pop-up stores, but also with additional culinary concepts. "Store" and "Story" become one physical unit.
The future is not predictable, but it can be created: We develop flexible concepts and spaces for retail architecture and interior design that can be converted in the future and adapted to future needs.
A shopping experience inspired by
nature, industry and fashion
Central Railway Station Leipzig
e-bay Pop-up store
EXE Glasses Store
Henkel GEC Global Experience Center
Refurbishment Centro Oberhausen
Rathaus Galerie Leverkusen
Wanda Shopping Center, China